Book every lead, even when your team can't answer
Craft answers your calls 24/7, qualifies the homeowner, and books the appointment straight into your calendar and CRM.
Voicemail loses jobs. Craft books them.
When a homeowner hits voicemail, they call the next company on the list. Craft picks up every time, nights, weekends, and when every agent is already on a call.
You, with Craft
Answered on the first ring · qualified · booked Thursday
Voicemail
“Leave a message after the tone” · homeowner hangs up
Monday callback
Two other companies already quoted the job
Every caller qualified like your best agent does it
Craft asks the questions that make appointments run: project, timeline, decision makers in the home. Then it books the right slot, not just the first open one.
When a caller needs a human, they get one with context
Craft hands the call to your team with the whole conversation attached, and writes everything back to your CRM. The homeowner never repeats themselves.
Dana R. · Agent
Receives the caller with the full story
FAQs
It answers your inbound calls 24/7, 365 days a year, qualifies the homeowner, and books the appointment directly into your calendar and CRM. It is built to capture revenue from the calls your team cannot get to, and to hand callers a real conversation instead of a phone menu.
No. It gives your contact center room to scale. The voice agent handles after-hours calls, weekends, holidays, overflow when every agent is already on a line, and the repeatable booking workflows that eat up the day. That frees your people for the conversations that need a human: complex projects, hesitant homeowners, and the relationships that earn repeat business.
Craft transfers the call with the full context, who is calling, what the project is, and what has already been said, so the homeowner never repeats themselves. Escalation rules are configured with you during implementation.
Yes. Craft checks real availability, books the right slot, sends confirmations and reminders, handles rescheduling, and syncs the conversation to your CRM, including ServiceTitan, Salesforce, LeadPerfection, JobNimbus, and 20+ more.
An answering service takes a message. Craft qualifies the project, checks your real calendar, books the appointment, and confirms it on the first call. And because it runs on the same platform as your sales coaching and follow-up, everything it learns carries into the rest of the customer journey.
The conversation becomes context for the rest of the journey: it can inform lead scoring, rep assignment, in-home appointment prep, and follow-up on unsold estimates. Nothing the homeowner said gets lost between the phone call and the sale.