2026Craft vs Hatch
Managing the lead is not the same as running the sale.
Hatch is AI lead management across voice, SMS, and email, owned by Yelp, with a certified ServiceTitan app.
Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.
Why teams choose Craft over Hatch.
Booking the lead is where the work starts. Craft gives your team one system to book, coach, and close.
One system, the whole revenue cycle.
Answer and book the call, assist and score the agents, coach the in-home sale, score and assign the lead, follow up after the sale. Hatch manages the lead.
Built only for home improvement.
Windows and doors, bath and kitchen, siding, flooring, roofing. The in-home appointment is recorded natively; Hatch reaches it through a Siro integration.
Coaches the humans, too.
Live agent assist and QA on 100% of agent calls, plus real-time coaching in the home. Hatch's dashboard reports on agents.
When to choose Hatch
Hatch
You want AI lead management across voice, SMS, email, and web chat, run on ServiceTitan, buy leads from many of the sources Hatch already connects to, and are comfortable with Yelp as the owner.
When to choose Craft
Craft
You sell windows and doors, baths and kitchens, siding, flooring, or roofing and want a system built only for home improvement that runs the call, the home, and the customer after the sale together: the lead answered and booked, agents assisted and scored, the in-home appointment coached, and the customer followed up after the sale.
How Craft and Hatch compare
Both work the lead the moment it lands, on every channel. If you sell across the home service trades rather than home improvement, Hatch covers that ground and Craft does not.
How the agent is built
- Craft
- A forward-deployed engineer builds and tunes it on your own call recordings.
- Hatch
- Configured campaigns across voice, SMS, email, and web chat.
Speed to lead
- Craft
- Under 30 seconds, on voice, text, and email.
- Hatch
- Automated replies across text, email, and voice.
Lead sources and CRMs
- Craft
- 20+ home improvement CRMs, plus Google LSA, Meta, Yelp, and web forms.
- Hatch
- 23 native lead sources, 13 CRMs, and a certified ServiceTitan app.
Your human agents
- Craft
- Live assist while the caller is on the line, and QA on every agent call.
- Hatch
- Reporting on agent activity, without live assist or call-by-call scoring.
The in-home appointment
- Craft
- Recorded and coached in real time, including the mid-appointment checkpoint.
- Hatch
- Reached through a Siro integration, as a second vendor and a second contract.
Unsold estimates
- Craft
- Follow-up by email, text, and voice, written from what was said in the home.
- Hatch
- Rehash campaigns across text and email, built from CRM data.
Revenue cycle covered
- Craft
- The call, the contact center, the in-home sale, and the customer after it.
- Hatch
- The lead, from first touch to booked appointment, across every message channel.
Ownership
- Craft
- Independent.
- Hatch
- A wholly owned Yelp subsidiary since February 2026.
Pricing model
- Craft
- Starts at $999 per month, usage-based.
- Hatch
- Not published. Platform fee plus usage, per location, billed annually.
Best for
- Craft
- Home improvement teams who want one system from the first call to the signed job.
- Hatch
- Home service teams outside home improvement who want every lead source worked automatically.
Sources: Hatch website and public materials, September 2026. Contact us for corrections.
FAQs
Hatch is AI lead management across inbound and outbound voice, SMS, email, and web chat, with a certified ServiceTitan app, 13 native CRMs, 23 native lead sources, and Yelp as its owner since February 2026. It reaches the in-home appointment only through a Siro integration. Craft is built only for home improvement and runs the full revenue cycle on one system: AI agents that answer and book the call, live agent assist and QA for contact center agents, in-home recording and coaching, lead scoring and rep assignment, and follow-up with the customer after the sale.
Yes. Hatch is a certified ServiceTitan app with more than 1,000 ServiceTitan customers, syncing both ways every 15 minutes. Craft integrates natively with ServiceTitan as well. Ask both vendors to demo booking and writeback in your own account.
Yelp closed the acquisition on February 2, 2026 for about $271 million in cash plus $30 million in retention payments. Hatch is now a wholly owned Yelp subsidiary. Ask about the roadmap, support ownership, and renewal terms before you sign or renew.
Hatch does not publish prices. It sells Standard, Pro, and Enterprise tiers as a platform fee plus usage, annual and paid monthly per location. Third parties report $600 to $1,500 per month plus usage. Craft starts at $999 per month, usage-based. See Hatch alternatives.