Craft AI vs Hatch AI

Hatch sends follow-up messages. Craft knows what happened in the home — and uses that context to close the deal. That's the difference between generic automation and intelligent follow-up.

Close Rates

↑40%

Booking Rate

90%+

Average Ticket

↑17%

Fill out the form to schedule a demo →

Or call (929) 309-1787

Compare using AI

Opens in a new tab

Schedule Your Demo

Trusted by leading home services companies

Customer story

Why Choose Craft Over Hatch?

Hatch is a strong automation platform for speed-to-lead and follow-up messaging. But it has zero visibility into what happens during the actual sales appointment. Craft records the in-home conversation, coaches the rep in real-time, and then uses that conversation intelligence to power context-aware follow-up. When your AI knows the homeowner was worried about financing and loved the premium option, the follow-up message writes itself. Hatch can only pull estimate amount and service type from your CRM.

Feature-by-Feature Comparison

See how Craft stacks up against Hatch across the features that matter most.

Feature	CraftRecommended	Hatch
In-Home Sales Recording & Coaching Craft records every in-home sales conversation and coaches reps in real-time. Hatch has zero field sales capability.		—
Real-Time Sales Coaching Live AI coaching during appointments — objection handling, closing prompts, process adherence. Hatch doesn't coach reps at all.		—
Call Center Coaching & QA Craft coaches your existing CSRs to be better. Hatch replaces CSRs with AI — different philosophy.		—
AI Voice Agent (AI CSR) Both handle inbound calls with AI. Hatch's Voice AI has broad lead source integrations (25+). Craft's AI CSR integrates with ServiceTitan and i360.
Speed to Lead Both respond to inbound leads instantly via multiple channels. Hatch has more native lead source connectors. Craft integrates with home services CRMs.
Estimate Follow-Up Craft's follow-up uses insights from the actual in-home conversation — objections raised, concerns discussed. Hatch only knows CRM fields (estimate amount, service type).	Context-aware	CRM fields only
SMS & Email Automation Both automate outbound messaging. Hatch has a more mature journey builder for multi-day sequences. Craft's follow-up is enriched with appointment intelligence.
Customer Lifecycle (Memberships, Recontact) Hatch offers customer recontact campaigns, membership renewals, and marketing blasts. Craft focuses on the sales cycle.
ServiceTitan Integration Native ServiceTitan integration. Hatch does not integrate with ServiceTitan.		—
i360 / Salesforce Integration Craft integrates with i360, Salesforce, and HubSpot. Hatch supports AccuLynx and HubSpot but not i360 or Salesforce.		No i360
Built for Home Services Only Craft is purpose-built for home services. Hatch also serves dental, insurance, and financial services.		Multi-industry
Pricing Both use location-based pricing. Hatch requires annual contracts. Contact both for quotes.	Per recording license + per location	Platform + usage (annual)

Feature comparison as of April 2026. Contact us for the latest.

Wilson

Heating, Cooling, Plumbing & Electrical

Switched from Rilla • 31.4% revenue increase

"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."

Paul Gryniuk

VP of Sales, Wilson

31.4%

Revenue increase per opportunity

Real-time

AI coaching during calls

Read the full case study

Start for Free

See Context-Aware Follow-Up in Action

Join hundreds of home services companies using Craft to book more jobs and close more sales.