Craft is the Hatch alternative that knows what happened in the home
The short answer: Hatch is a multichannel engagement platform that runs sequences from CRM fields. Craft knows what happened in the home and uses that context to close the deal. The deciding factors are follow-up depth, human coaching, and what happens after the appointment.
- AI agents answer and book 90%+ of calls, 24/7
- Real-time coaching on every call and in-home appointment
- Customers are seeing about a 31% lift in sales
Trusted by leading home services companies
Why Choose Craft Over Hatch?
Hatch is a strong automation platform for speed-to-lead and follow-up messaging. But it has zero visibility into what happens during the actual sales appointment. Craft records the in-home conversation, coaches the rep in real-time, and then uses that conversation intelligence to power context-aware follow-up. When your AI knows the homeowner was worried about financing and loved the premium option, the follow-up message writes itself. Hatch can only pull estimate amount and service type from your CRM.
Feature-by-Feature Comparison
| Feature | Craft | Hatch |
|---|---|---|
In-Home Sales Recording & Coaching | — | |
Real-Time Sales Coaching | — | |
Call Center Coaching & QA | — | |
AI Voice Agent (AI CSR) | ||
Speed to Lead | ||
Live Scheduling: Books the Best Slot | Revenue-optimized | Calendar booking |
Inside Sales: Estimate Follow-Up | Context-aware | CRM fields only |
SMS & Email Automation | ||
Customer Lifecycle (Memberships, Recontact) | ||
ServiceTitan Integration | — | |
i360 / Salesforce Integration | No i360 | |
Built for Home Services Only | Multi-industry | |
Pricing | Per recording license + per location | Platform + usage (annual) |
Sources: Hatch website and public materials, July 2026. Contact us for corrections.
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before. Techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script. Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
FAQs
Yes. Yelp acquired Hatch for approximately $270 million (announced January 2026, completed February 2026), connecting Hatch's AI agents directly to Yelp's lead flow. If you're evaluating Hatch, it's fair to ask what the acquisition means for roadmap priorities, support, and pricing over your contract term. Craft is founder-led and independent: the team you buy from is the team you work with after you sign.
Yes, especially for home improvement operators. Craft covers what most teams use Hatch for — AI voice, SMS, and email agents with speed to lead — and adds the layers Hatch doesn't have: in-home recording and real-time coaching, human CSR coaching and QA, and follow-up built from the actual appointment. Craft is also founder-led and independent. See our full guide to the best Hatch alternatives.
Hatch's sequences run from CRM fields like estimate amount and service type, so every homeowner gets a variation of the same message, no matter what happened at the appointment. Craft's Smart Rehash is built from the actual appointment recording: the objection that stalled the deal, the options presented, the customer's personality. The follow-up says what that specific homeowner needs to hear.
See Context-Aware Follow-Up in Action
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