Snapshot
| Detail | Value |
|---|---|
| Current role | Co-Founder and CEO, Home Genius Exteriors |
| Founded | 2019, under National Services Group |
| Growth | $2.7 million (2019) to $137 million (2024) |
| Based | Hyattsville, Maryland |
| Category | Exterior remodeling (roofing, siding, windows, gutters) |
| Also | USA Today bestselling author |
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Book a demoWho is Jeff Gunhus?
Jeff Gunhus is the co-founder and CEO of Home Genius Exteriors, one of the fastest-growing exterior remodelers in the country, built under his company National Services Group. Home Genius grew from $2.7 million in revenue in its first year in 2019 to $137 million in 2024, climbing the Qualified Remodeler Top 500 from No. 66 to No. 21 in two years. Outside of business, Gunhus is a USA Today bestselling author of thriller and horror fiction.
Culture and a recruiting engine
Gunhus credits the company's explosive growth to two things. The first is culture, reinforced relentlessly so a fast-scaling team stays aligned.
We just inject that culture on a constant basis to make sure we're all rowing the same direction.
The second is treating recruiting like a sales function. Home Genius built a dedicated talent-acquisition team run on daily and weekly conversion metrics, feeding the sales force that drives revenue.
That's the other thing that's really been fueling our growth; we got serious about creating a recruiting engine.
Why Jeff Gunhus matters
Home Genius is one of the clearest examples of recruiting-as-growth-strategy in home improvement: build the machine to hire and develop salespeople, and revenue follows. For operators trying to scale an in-home sales business fast, Gunhus's playbook is a widely studied one.