Snapshot
| Detail | Value |
|---|---|
| Current role | Founder and CEO, Performance Windows |
| Founded | 2020 |
| Prior role | Regional marketing director at JKR Windows |
| Scale | $300 million+ cumulative sales, 10+ offices |
| Based | Pleasant Grove, Utah |
| Category | Replacement windows, direct-to-door sales |
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Book a demoWho is Levi Henrie?
Levi Henrie is the founder and CEO of Performance Windows, a replacement-window company he launched in 2020 after working as a regional marketing director at JKR Windows in Utah. Built on a direct-to-door sales model and headquartered in Pleasant Grove, Utah, the company has grown fast, with Power100 crediting it with surpassing $300 million in cumulative sales across more than 10 offices.
A fast climb through door-to-door sales
Henrie learned the window trade at JKR Windows, moving from coordinator to director to regional manager in under two years before starting his own company. Performance Windows scaled quickly on a direct, in-home sales model, expanding across the West to more than ten offices and hundreds of sales reps. He frames the pitch as fixing a broken buying process.
We fixed the window buying process. We cut costs, not corners.
Why Levi Henrie matters
Henrie is a young founder who built a nine-figure window business in just a few years on the strength of a direct-to-door sales engine. For operators studying fast growth in home improvement, Performance Windows is a clear example of how quickly a disciplined sales model can scale.