Snapshot
| Detail | Value |
|---|---|
| Current role | CEO, Express Flooring |
| Since | 2021 |
| Prior company | Empire Today (operations leader, then CEO) |
| Category | In-home flooring retail, Southwest US |
| Based | Phoenix, Arizona |
| Ownership | Valesco Industries backed |
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Book a demoWho is Steve Silvers?
Steve Silvers is the CEO of Express Flooring, a Phoenix-based in-home flooring retailer serving the Southwest, a role he has held since 2021. He came from Empire Today, the national shop-at-home flooring company, where he was a senior operations leader and later CEO. He is also quietly connected to another name in this dossier: he is credited with steering Brian Elias toward flooring, the nudge that led Elias to found Refloor.
From Empire Today to Express Flooring
Silvers spent years scaling one of America's best-known shop-at-home flooring brands, rising through operations to the CEO seat at Empire Today. He then took the helm of Express Flooring, applying the same in-home retail model: design consultants sell in the customer's home, with next-day installation. Private-equity firm Valesco Industries backs the company's growth.
Valesco has been a valuable partner as we move into our next stage of growth.
Why Steve Silvers matters
Silvers is a veteran operator of the in-home flooring model, and an influential figure behind the scenes of the category. His move from a national brand to a fast-growing regional one, and his role in the founding of Refloor, make him a connective figure in how modern flooring retail took shape.