A homeowner fills out a form on three contractor sites at 9pm. The first company to call books the appointment. Usually nobody calls until morning.
We built an agent that calls, and that homeowners enjoy talking to. On one call, a homeowner told it, “It's an old house and it's falling apart.” The agent said it would let the team know it was an older house “with some quirks.” The homeowner laughed: “Quirks. I love that word.”
The agent heard the laugh and laughed with them. Then it booked the appointment.
That only works because Craft's agent is voice-to-voice. Most voice agents turn speech into text before they reply, and a laugh doesn't survive transcription.
A transcript
What Craft hears
Introducing Craft AI Agents: voice and text agents that book qualified appointments from every inbound call and every outbound lead, with the full customer history on every conversation.
Hear Craft AI Agents on your own call flow.
Inbound, outbound, and text, live in a 30-minute demo.
Qualified appointments, inbound and outbound
Craft answers every call, calls new leads back in under 30 seconds, and works aged leads, cancels, and unsold estimates until they book. Every path ends the same way: a qualified appointment in your CRM, or a warm transfer to your team with the whole story.
Why it sounds human
Craft voice-to-voice agent
One model, hears and speaks directly
Conversational model
Tone, pacing, interruptions
Execution model
Qualifies, checks the calendar, books
One model hears and speaks directly, so tone and timing survive and it can be interrupted mid-sentence. A second model runs alongside it to qualify, check your calendar, and book, so there is no dead air while it looks something up.
It knows every customer and follows up until they book
Every call and text starts from the customer's history in Craft: lead source, past calls, what happened in the home, objections, and the quote. A six-day-old estimate gets a call that picks up where the rep left off.
When a homeowner doesn't answer or reply, the agent keeps going across call, text, and email until they book or opt out. Opt-outs are honored on every touch, and your consent rules stay in your control.
One platform for every conversation
AI Agents run on the same platform as Craft's call coaching, lead scoring, and field sales tools, so what a homeowner tells the agent follows them to the appointment. A forward deployed AI engineer sets the agents up on your call flows and tunes them on your production calls. Contact centers on Craft see a 7%+ set-rate lift.
Get started with Craft AI Agents.
We set them up with you on your own call flows.
Common questions
What are Craft AI Agents?
Craft AI Agents are AI voice and text agents built for home improvement companies. They answer inbound calls day or night, call new leads from web forms, Google LSA, Angi, and paid lead feeds back in under 30 seconds, and work aged leads, canceled appointments, and unsold estimates until they book. Every conversation ends in a qualified appointment in your CRM or a warm transfer to your team.
Why does Craft's AI voice agent sound human?
It runs on a voice-to-voice model that hears the caller and responds directly, without converting speech to text and back. Tone and timing survive, so it can laugh along, handle interruptions, and respond to objections. A second model qualifies, checks your calendar, and books in parallel, so there is no dead air.
Do AI agents replace my contact center team?
No. They take after-hours calls, overflow, new-lead callbacks, and aged-lead outreach, so your team spends its time on the conversations that need a person. When a homeowner asks for someone, Craft transfers the call with the whole conversation attached.
Does it book directly into my calendar and CRM?
Yes. Craft checks real availability, books the slot, sends confirmations and reminders, and writes the conversation back to your CRM.
Hear it on your own call flow