2026Avoca AI vs Hatch

Answering the call, working the lead, or running the whole sale.

Avoca AI is a voice agent for the trades built around ServiceTitan, and Hatch is Yelp-owned AI lead management across voice, SMS, and email.

Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.

Avoca AI
Hatch
Craft

The verdict

Avoca AI answers the phone and Hatch works every lead source faster on text. Craft is built only for home improvement and runs the sale after the lead is booked.

Trusted by leading home improvement operators

Why teams choose Craft over Avoca AI and Hatch.

Answering the phone is where the work starts. Craft gives your team one system to book, coach, and close.

  • One system from call to close.

    AI agents book the call, live assist and QA coach the contact center, in-home recording coaches the rep, and follow-up runs after the sale. Avoca AI stops at the booked call, and Hatch reaches the home through Siro and stops there.

  • Built only for home improvement.

    Windows and doors, bath and kitchen, siding, flooring, and roofing. Avoca AI serves the trades broadly and Hatch serves home improvement and the wider trades.

  • Coaches the humans, too.

    Live agent assist and QA on 100% of contact center calls, plus native in-home recording and coaching. Hatch reports on agents in its Call Center Dashboard, and Avoca AI hands the booked call back to your team.

When to choose Avoca AI

Avoca AI

You run a ServiceTitan call center in the trades and want a voice agent from one established vendor across voice, SMS, web chat, and email, with basic rehash on unsold estimates.

When to choose Hatch

Hatch

You want AI lead management across voice, SMS, email, and web chat in one campaign builder, run on ServiceTitan with Yelp lead flow behind it, and you are fine reaching the in-home appointment through a Siro integration.

When to choose Craft

Craft

You sell windows and doors, baths, kitchens, siding, flooring, or roofing and want one system across the call, the home, and the customer after the sale, with agents that share one context and a forward-deployed engineer on site.

How Avoca AI, Hatch, and Craft compare

Avoca AI answers the phone, Hatch works every lead source faster than either of the others on text, and each is the better fit for a buyer Craft is not built for. This is where all three overlap, and where the differences change your outcome.

  • What it is

    Avoca AI
    A voice agent for the trades, built around ServiceTitan.
    Hatch
    Lead management across voice, SMS, email, and web chat, owned by Yelp.
    Craft
    A system for home improvement that runs the call, the home, and the customer after it.

  • Speed to lead

    Avoca AI
    24/7 answering, time not published.
    Hatch
    About 5 seconds on text, the fastest of the three.
    Craft
    Under 30 seconds across voice, text, and email.

  • Lead sources and CRMs

    Avoca AI
    Deep on ServiceTitan.
    Hatch
    23 native lead sources, 13 CRMs, and a certified ServiceTitan app.
    Craft
    20+ home improvement CRMs, plus Google LSA, Meta, Yelp, and web forms.

  • Your human agents

    Avoca AI
    Call analytics after the call.
    Hatch
    Reporting on agent activity.
    Craft
    Live assist during the call, plus QA on every agent call.

  • The in-home appointment

    Avoca AI
    Out of scope.
    Hatch
    Reached through a Siro integration, as a second vendor.
    Craft
    Recorded and coached in real time, including the mid-appointment checkpoint.

  • Revenue cycle covered

    Avoca AI
    The call, from ring to booked job.
    Hatch
    The lead, from first touch to booked appointment.
    Craft
    The call, the contact center, the in-home sale, and the customer after it.

  • Ownership

    Avoca AI
    Independent.
    Hatch
    A wholly owned Yelp subsidiary since February 2026.
    Craft
    Independent.

  • Pricing model

    Avoca AI
    Per-minute billing. Rates not published.
    Hatch
    Not published. Platform fee plus usage, per location.
    Craft
    Starts at $999 per month, usage-based.

  • Best for

    Avoca AI
    ServiceTitan shops that want their phones answered around the clock.
    Hatch
    Teams buying from many lead sources who want every one worked automatically.
    Craft
    Home improvement teams who want one system from the first call to the signed job.

Sources: Avoca AI and Hatch websites and public materials, September 2026. Contact us for corrections.

FAQs

Avoca AI is a voice agent for the trades, with agents across voice, SMS, chat, and email and a deep ServiceTitan integration, and its public materials stop at the call. Hatch is Yelp-owned AI lead management across voice, SMS, email, and web chat, with a certified ServiceTitan app and 23 native lead sources, and it reaches the in-home appointment through a Siro integration. Craft is built only for home improvement and runs the full revenue cycle on one system, from the answered call through live agent assist, the in-home appointment, rep assignment, and follow-up with the customer after the sale.

Neither publishes prices. Avoca AI bills per minute, and third parties report $600 to $1,500 per month plus usage for Hatch, on an annual term paid monthly per location. Craft starts at $999 per month, usage-based.

Hatch has been a wholly owned Yelp subsidiary since February 2, 2026, when Yelp closed an acquisition of about $271 million in cash. Ask Hatch about the roadmap, support ownership, and renewal terms before you sign or renew.

Neither describes it publicly. Hatch's Call Center Dashboard compares human and AI agents on volume and booking rate, and Avoca AI's public materials focus on the AI agent itself. Craft scores 100% of human agent calls and coaches the agent while the call is still going. See Craft vs Avoca AI or Craft vs Hatch.

See it on your own calls.

A 30-minute walkthrough on your own call recordings and CRM, for windows and doors, bath, kitchen, siding, flooring, and roofing teams.

CRAFT