2026Avoca AI vs Lace AI
Answer the call, score the call, or run everything after it.
Avoca AI is a voice agent for the trades built around ServiceTitan, and Lace AI scores and coaches contact center agents after the call.
Craft is built only for home improvement and runs the full revenue cycle on one system: the call, the in-home sale, and the customer after the sale.
Trusted by leading home improvement operators
Why teams choose Craft over Avoca AI and Lace AI.
Answering the phone is where the work starts. Craft gives your team one system to book, coach, and close.
One system from call to close.
AI agents book the call, live assist and QA coach the contact center, in-home recording coaches the rep, and follow-up runs after the sale. Avoca AI stops at the booked call, and Lace AI scores it after it ends.
Built only for home improvement.
Windows and doors, bath and kitchen, siding, flooring, and roofing. Avoca AI serves the trades broadly and Lace AI serves the ServiceTitan ecosystem across the trades.
Coaching while the call is live.
Live agent assist guides the agent while the booking can still be saved, and QA covers 100% of calls. Lace AI scores the call after it ends, and Avoca AI answers it with AI and stops there.
When to choose Avoca AI
Avoca AI
You run on ServiceTitan in the trades and want a voice agent that answers and books across voice, SMS, chat, and email, with basic rehash campaigns and per-minute billing.
When to choose Lace AI
Lace AI
You run a ServiceTitan contact center and want your agents' calls scored and coached after the call, with the rest of your stack staying as it is.
When to choose Craft
Craft
You sell windows and doors, baths, kitchens, siding, flooring, or roofing and want one system across the call, the home, and the customer after the sale, with agents that share one context and a forward-deployed engineer on site.
How Avoca AI, Lace AI, and Craft compare
These three do not compete on the same ground: Avoca AI answers the phone and Lace AI scores it afterwards, both built around ServiceTitan. This is where they overlap, and where the differences change your outcome.
What it is
- Avoca AI
- A voice agent for the trades, built around ServiceTitan.
- Lace AI
- Call scoring for ServiceTitan teams in HVAC, plumbing, and electrical.
- Craft
- A system for home improvement that runs the call, the home, and the customer after it.
Who answers the phone
- Avoca AI
- An AI agent, 24/7.
- Lace AI
- Your team. Lace scores the call afterwards.
- Craft
- An AI agent, 24/7, on voice, SMS, email, and web chat.
Call scoring
- Avoca AI
- Call analytics after the call.
- Lace AI
- Every inbound call scored, with custom scorecards and key moments.
- Craft
- Every inbound call scored, and the agent coached while the caller is on the line.
Marketing attribution
- Avoca AI
- Not offered publicly.
- Lace AI
- Call and marketing reporting on the calls your team already answered.
- Craft
- Revenue tied from the ad spend through the call to the job that was sold.
Live agent assist
- Avoca AI
- Not offered.
- Lace AI
- Not offered. Coaching arrives after the call.
- Craft
- The agent sees the next best thing to say during the call.
The in-home appointment
- Avoca AI
- Out of scope.
- Lace AI
- Out of scope.
- Craft
- Recorded and coached in real time, including the mid-appointment checkpoint.
Revenue cycle covered
- Avoca AI
- The call, from ring to booked job.
- Lace AI
- The inbound call and the marketing behind it.
- Craft
- The call, the contact center, the in-home sale, and the customer after it.
Pricing model
- Avoca AI
- Per-minute billing. Rates not published.
- Lace AI
- Not published. Quoted per account.
- Craft
- Starts at $999 per month, usage-based.
Best for
- Avoca AI
- ServiceTitan shops that want their phones answered around the clock.
- Lace AI
- ServiceTitan teams in HVAC, plumbing, or electrical who want their calls scored.
- Craft
- Home improvement teams who want one system from the first call to the signed job.
Sources: Avoca AI and Lace AI websites and public materials, September 2026. Contact us for corrections.
FAQs
Avoca AI is a voice agent for the trades that answers and books into ServiceTitan across voice, SMS, chat, and email, and its public materials stop at the call. Lace AI scores and coaches contact center agents after the call, with custom scorecards on 100% of inbound calls and a voice agent launched in 2026, and it has no live agent assist and no in-home product. Craft is built only for home improvement and runs the full revenue cycle on one system, from the answered call through live agent assist, the in-home appointment, rep assignment, and follow-up with the customer after the sale.
Neither publishes rates. Avoca AI bills per minute of AI conversation, and Lace AI prices per location and usage, both on a quote. Craft's AI agent platform starts at $999 per month, usage-based; coaching is quoted by team size.
Neither describes live coaching publicly. Lace AI scores the call after it ends, and Avoca AI answers it with AI. Craft coaches the agents you have, scoring 100% of calls and coaching live, and runs an AI voice agent alongside them. See Craft vs Avoca AI or Craft vs Lace AI.
Both are largely built for the ServiceTitan ecosystem, so confirm your CRM on the demo. Craft books into improveit 360, Salesforce, HubSpot, AccuLynx, and more than 20 home improvement CRMs during the call.