Supercharge Builder Prime with AI
Keep Builder Prime. Add the AI sales and CX platform that helps remodeling and home improvement contractors win more of every lead: higher close rates, 90%+ booking rates, and bigger average tickets.
- AI agents answer and book 90%+ of calls, 24/7
- Real-time coaching on every call and in-home appointment
- Customers are seeing about a 31% lift in sales
Or call (929) 309-1787
See how, using AI
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Rivera residence · Bath remodel
Booked by Craft AI · Tue 2:00 PM
Trusted by leading home improvement companies
Why Add Craft to Your Builder Prime Stack?
Builder Prime runs your remodeling pipeline and production. Leads still go cold when no one answers the phone, coaches the appointment, or follows up on the estimate. Craft adds AI voice agents, real-time in-home coaching, and automated follow-up on top of Builder Prime, and syncs it all back.
The Craft Advantage
| Feature | Builder Prime Only | Builder Prime + Craft |
|---|---|---|
| Real-time AI sales coaching in the home | — | |
| AI voice agents that answer and book 24/7 | — | |
| Automatic call recording and CRM sync | Manual logging | Automated |
| Appointment notes written back after every visit | Manual | Automated with AI |
| AI coaching and QA on every contact-center call | — | |
| Automated lead qualification and scoring | — | |
| Unsold-estimate follow-up and revenue recovery | Manual follow-up | AI automation |
| Custom AI scorecards and key moments | — | |
| Executive intelligence across the customer journey | Basic reporting | AI analytics |
| Objection-handling guidance | — | Real-time suggestions |
LevelTech Foundation Repair
+43.9% NSLI increase
"I can't be on every job, I can't be on every appointment. Craft gives us the tools to improve sales and the customer experience. It's really been a gamechanger."
Nathan Rowton
Founder & Owner, LevelTech Foundation Repair
Craft + Builder Prime FAQs
Does Craft integrate with Builder Prime?
Yes. Craft works alongside Builder Prime for remodeling and home improvement contractors. AI agents answer and book leads, call recordings and appointment notes sync to the Builder Prime record, and unsold estimates flow into automated follow-up so your pipeline keeps moving.
Do I have to replace Builder Prime to use Craft?
No. You keep Builder Prime as your system of record. Craft is the AI sales and customer-experience layer that sits on top of it: AI voice agents that answer and book leads, real-time coaching on in-home appointments, and automated follow-up on unsold estimates. Everything Craft learns writes back into Builder Prime so your team never double-enters data.
What does Craft actually do for a home improvement company?
Craft drives revenue across the whole customer journey for home improvement operators. AI voice and text agents answer and book every lead, including after hours and overflow. Real-time coaching guides reps through in-home appointments to lift close rates. Automated follow-up reworks unsold estimates and aging leads until they buy. Executive intelligence connects every conversation to the outcome that followed.
How long does it take to set up Craft with Builder Prime?
Most teams are live within their first week, and a basic connection can be running in about an hour. After a short demo we configure Craft around your scripts and playbooks, connect it to Builder Prime, and train your reps and agents.
Is my data secure?
Yes. Data is encrypted in transit and at rest, stored on U.S.-based infrastructure, and never sold to third parties. An independent SOC 2 Type II audit is in progress. You keep full control of your data and can delete it at any time.
Improveit 360®, EverPro®, AccuLynx®, ServiceTitan®, Leap®, Jobber®, Salesforce®, and all other third-party product names are trademarks of their respective owners. Craft is not affiliated with, endorsed by, or certified by these companies or any other third-party platforms mentioned. All trademarks, logos, and brand names are the property of their respective owners. Any references to third-party trademarks are for informational purposes only and do not imply endorsement.