Supercharge Salesforce with AI
Keep Salesforce. Add the AI sales and CX platform that helps home improvement operators win more of every lead: higher close rates, 90%+ booking rates, and bigger average tickets.
- AI agents answer and book 90%+ of calls, 24/7
- Real-time coaching on every call and in-home appointment
- Customers are seeing about a 31% lift in sales
Or call (929) 309-1787
See how, using AI
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Rivera residence · Bath remodel
Booked by Craft AI · Tue 2:00 PM
Trusted by leading home improvement companies
Why Add Craft to Your Salesforce Stack?
Salesforce holds your pipeline and reporting. Craft adds the AI sales and customer-experience layer that most home improvement teams are missing: AI voice agents that answer and book leads, real-time coaching on every in-home appointment, and automated follow-up on unsold estimates. Every conversation and outcome syncs straight back into Salesforce.
The Craft Advantage
| Feature | Salesforce Only | Salesforce + Craft |
|---|---|---|
| Real-time AI sales coaching in the home | — | |
| AI voice agents that answer and book 24/7 | — | |
| Automatic call recording and CRM sync | Manual logging | Automated |
| Appointment notes written back after every visit | Manual | Automated with AI |
| AI coaching and QA on every contact-center call | — | |
| Automated lead qualification and scoring | — | |
| Unsold-estimate follow-up and revenue recovery | Manual follow-up | AI automation |
| Custom AI scorecards and key moments | — | |
| Executive intelligence across the customer journey | Basic reporting | AI analytics |
| Objection-handling guidance | — | Real-time suggestions |
LevelTech Foundation Repair
+43.9% NSLI increase
"I can't be on every job, I can't be on every appointment. Craft gives us the tools to improve sales and the customer experience. It's really been a gamechanger."
Nathan Rowton
Founder & Owner, LevelTech Foundation Repair
Craft + Salesforce FAQs
Does Craft integrate with Salesforce?
Yes. Craft connects to Salesforce and syncs automatically. AI agents book appointments into your Salesforce calendar, call recordings and appointment notes write back to the record, and lead outcomes update in real time so your reps and managers work from one source of truth.
Do I have to replace Salesforce to use Craft?
No. You keep Salesforce as your system of record. Craft is the AI sales and customer-experience layer that sits on top of it: AI voice agents that answer and book leads, real-time coaching on in-home appointments, and automated follow-up on unsold estimates. Everything Craft learns writes back into Salesforce so your team never double-enters data.
What does Craft actually do for a home improvement company?
Craft drives revenue across the whole customer journey for home improvement operators. AI voice and text agents answer and book every lead, including after hours and overflow. Real-time coaching guides reps through in-home appointments to lift close rates. Automated follow-up reworks unsold estimates and aging leads until they buy. Executive intelligence connects every conversation to the outcome that followed.
How long does it take to set up Craft with Salesforce?
Most teams are live within their first week, and a basic connection can be running in about an hour. After a short demo we configure Craft around your scripts and playbooks, connect it to Salesforce, and train your reps and agents.
Is my data secure?
Yes. Data is encrypted in transit and at rest, stored on U.S.-based infrastructure, and never sold to third parties. An independent SOC 2 Type II audit is in progress. You keep full control of your data and can delete it at any time.
Improveit 360®, EverPro®, AccuLynx®, ServiceTitan®, Leap®, Jobber®, Salesforce®, and all other third-party product names are trademarks of their respective owners. Craft is not affiliated with, endorsed by, or certified by these companies or any other third-party platforms mentioned. All trademarks, logos, and brand names are the property of their respective owners. Any references to third-party trademarks are for informational purposes only and do not imply endorsement.