AI role play: a homeowner who never gets tired of saying no
The voice AI plays the customer: skeptical, specific, relentless. Reps answer out loud, get scored in seconds, retry until it sticks.
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3 of 6 cleared · Pass ≥ 80% on each scenario
From scenario to certified, in four steps
Pick a scenario
A price objection from a High-D homeowner. A one-legger who wants to "talk to my spouse." Choose from 100+ built-in home improvement scenarios or build your own from your script.
Talk to the AI homeowner
The AI plays the customer by voice. It pushes back, changes its mind, and reacts to what the rep actually says. Verbal execution under pressure, not a written quiz.
Get scored in seconds
Every session is scored against your sales process: acknowledge, reframe, story, close. Reps see coaching notes immediately and retry until they clear the passing bar.
Certify on courses
Scenarios stack into courses that step up from rookie to advanced. Managers assign them, track best scores, and certify reps before real appointments.
FAQs
AI role play is sales practice where the customer is played by an AI. In Craft, reps talk to a voice AI homeowner that raises objections and reacts naturally; the rep answers out loud, and the session is scored against the company sales process, turning practice into something measurable and repeatable.
Voice-based. Home improvement selling happens out loud, so practice does too. Reps speak their responses and the AI homeowner responds by voice, the same skill they will use in the living room, not a multiple-choice quiz.
The score comes from your playbook, not generic criteria. Craft checks whether the rep executed each step (acknowledged the objection, reframed on value, told the company story, asked for the close) and produces a score with coaching notes in seconds. Clearing a scenario typically requires 80% or better.
Yes. Scenarios are built from your script, objection guide, price points, and offers, and can be tuned by personality (DISC), decision-maker situation (one-legger or both homeowners), and difficulty from rookie to advanced.
Hear the AI homeowner push back
Run a live scenario on a demo and watch the score come back in seconds.