Sales role play your reps will actually do
No conference room. No audience. Just the rep, an AI homeowner, and a score.
Book a DemoThe Monday-meeting role play isn't training
Group role plays are performances
In front of twelve teammates, everyone delivers their best lines. Nobody gets uncomfortable, so nobody improves. The real education happens at the door, on paying leads.
One rep at a time doesn’t scale
A trainer can run one role play at a time. An AI homeowner runs a hundred at once: every rep practicing the scenario they personally need, as many times as it takes.
Closers are built through repetition
A single role play in onboarding builds confidence that doesn’t hold. Muscle memory takes hundreds of reps, the kind no training calendar has room for.
FAQs
Sales role play software lets reps rehearse real sales conversations against an AI customer instead of a colleague or trainer. In Craft, the AI plays a homeowner with a specific personality and objection, the rep responds out loud, and the session is scored against your sales process, so practice is private, repeatable, and measurable.
Group role plays reward looking polished in front of peers, not working through weakness. Solo AI practice removes the audience: reps can fail, retry, and drill the exact scenario they struggle with, hundreds of times if needed, and the score shows real improvement instead of a good performance.
Top home improvement teams treat role play like athletes treat practice: short, frequent sessions rather than one long workshop. A few minutes a day on assigned scenarios keeps skills sharp; Craft’s streaks and leaderboards are built around that daily cadence.
Yes. Craft turns your script, objection guide, and close sequence into custom scenarios in minutes, alongside 100+ built-in home improvement scenarios. Reps practice your process and your language, not generic sales advice.
Retire the Monday-meeting role play
Watch a rep run a scenario, get scored, and retry, live on your own playbook.