Objection handling practice, on demand
Your rep just lost a $28K deal on a financing objection. The lesson they need is now, not next Tuesday. Drill it until the answer is automatic.
Book a DemoThe objections that decide home improvement deals
"Your price is too high"
The objection that decides the appointment. Reps drill acknowledging the gap, reframing on value, and holding margin without flinching toward a discount.
"The other company quoted less"
Competitor bids come up mid-kitchen-table, not in training. Reps practice selling the difference (materials, warranty, install crew) against a homeowner holding a real number.
"Let me think about it"
The polite no. Reps rehearse isolating the real concern and earning the decision in the home, while the opportunity is still alive.
"I need to talk to my spouse"
The one-legger. Reps practice keeping the absent decision-maker in the conversation and setting the follow-up so the deal survives the week.
"We can't afford it right now"
Often a financing conversation in disguise. Reps drill presenting monthly payment options with confidence instead of dropping the pitch.
"We're getting three more quotes"
Reps practice anchoring your company as the standard the other bids get measured against, before leaving the driveway.
FAQs
The only practice that transfers is verbal: hearing the objection and answering it out loud, under pressure. In Craft, an AI homeowner raises price, competitor, financing, and stalling objections; the rep responds by voice and gets scored against the company playbook, then retries until the response is automatic.
Price ("it's too high", "the other quote was less"), timing ("let me think about it"), authority ("I need to talk to my spouse", the one-legger), and financing ("we can't afford it right now"). Craft ships scenarios for each, tunable by homeowner personality and difficulty.
A manager can run one role play at a time and reps hold back in front of the person who signs their reviews. The AI homeowner is available every day, never softens because it likes the rep, and scores objectively, so weak spots surface in practice instead of on a $30K deal.
Every session produces a score, so improvement is visible: best score per scenario, attempts to clear, and practice time per rep. Managers assign objection courses, watch scores climb from the first attempt to the passing bar, and certify reps once they clear every scenario.
Never hear an objection for the first time on a real lead
See a rep drill a price objection and clear the passing score, live on a demo.