Insights & Resources
Playbooks, benchmarks, and strategy for home improvement sales teams.
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Craft
4:12
Craft is speaking...
Introducing Coaching Calls: Get Coached Minutes After Every Appointment
Finish a recorded appointment and your phone rings. Your coach talks through what landed and what to sharpen while it is still fresh, hands free, on the drive to the next one.
Tal Shub
13 days ago
Latest
Both homeowners on the call
Permit already pulled
Second opinion Thursday
Why We Rebuilt Lead Scoring Around the Conversation
Third-party data tells you who the homeowner is. The conversation tells you what they want to buy. Why we built a custom scoring model on conversational signals, with explainable rep assignment.
Product & Launches · 15 days ago
Price concern raised
Offer the design consult before the range
Next step: offer a time
Introducing Live Assist: Checklists and Objection Handling Inside the Call
Live checklists that run the call, objection handling the moment it happens, and auto-entry into the CRM, beside the agent in Salesforce or Five9.
Product & Launches · 15 days ago
SMS sent · financing options
Email sent · the shower they loved
Callback booked · Thu 4:30 PM
Why We Built AI Follow Up: Rehash That Was in the Room
A field team closes three of ten appointments. What happens to the other seven decides the quarter. The campaign engine built from the customer's own words, objections, and DISC personality.
Product & Launches · 15 days ago
AI Voice Agent Benchmark for Home Improvement (2026)
A head-to-head benchmark of leading AI voice agent providers for home improvement, compared on lead qualification, booking rates, and caller engagement.
Product & Launches · 7 months ago
Launching Craft AI-powered Revenue Recovery Agents
Discover how AI helps home service businesses recover missed revenue through real-time coaching, conversation intelligence, and automated follow-up systems.
Product & Launches · about 1 year ago