Insights & Resources
Playbooks, benchmarks, and strategy for home improvement sales teams.
Featured
Craft Customers Grow Revenue 2.8x Faster Than the Average Home Improvement Business
Businesses that use Craft grow revenue at a median rate of 29.3%, 2.8 times the average home improvement business.
Craft team
3 days ago
Latest
Both homeowners on the call
Permit already pulled
Second opinion Thursday
Why We Rebuilt Lead Scoring Around the Conversation
Third-party data tells you who the homeowner is. The conversation tells you what they want to buy. Why we built a custom scoring model on conversational signals, with explainable rep assignment.
Product & Launches · 19 days ago
Price concern raised
Offer the design consult before the range
Next step: offer a time
Introducing Live Assist: Checklists and Objection Handling Inside the Call
Live checklists that run the call, objection handling the moment it happens, and auto-entry into the CRM, beside the agent in Salesforce or Five9.
Product & Launches · 19 days ago
SMS sent · financing options
Email sent · the shower they loved
Callback booked · Thu 4:30 PM
Why We Built AI Follow Up: Rehash That Was in the Room
A field team closes three of ten appointments. What happens to the other seven decides the quarter. The campaign engine built from the customer's own words, objections, and DISC personality.
Product & Launches · 19 days ago
AI Voice Agent Benchmark for Home Improvement (2026)
A head-to-head benchmark of leading AI voice agent providers for home improvement, compared on lead qualification, booking rates, and caller engagement.
Product & Launches · 7 months ago
Launching Craft AI-powered Revenue Recovery Agents
Discover how AI helps home service businesses recover missed revenue through real-time coaching, conversation intelligence, and automated follow-up systems.
Product & Launches · about 1 year ago