Insights & Resources

Playbooks, benchmarks, and strategy for home improvement sales teams.

Featured

Revenue growth

5%U.S.

10%Top 500

29%Craft

Craft Customers Grow Revenue 2.8x Faster Than the Average Home Improvement Business

Businesses that use Craft grow revenue at a median rate of 29.3%, 2.8 times the average home improvement business.

Craft team

3 days ago

Filter by

Latest

Craft

4:12

Craft is speaking...

Introducing Coaching Calls: Get Coached Minutes After Every Appointment

Finish a recorded appointment and your phone rings. Your coach talks through what landed and what to sharpen while it is still fresh, hands free, on the drive to the next one.

Playbooks & Guides · 17 days ago

Price Objection
(Homeowner · Medium)

0:42

Customer is speaking...

Introducing AI Roleplay: Practice Under Pressure Before the Customer Is Real

Rehearse objections against a lifelike AI homeowner, out loud, scored on your own sales process. Coaches build a scenario from one line of description, and courses certify the whole team.

Playbooks & Guides · 17 days ago

Practice call · Inbound bath leadAI caller

I just want a ballpark over the phone.

Agent answers out loudSet · 88%

AI Roleplay for Contact Center Agents: Practice the Booking Call Before It Counts

Agents rehearse the price shopper, the hesitant caller, and the one-call set against a lifelike AI caller, scored on your booking process, with certification before the first live lead.

Playbooks & Guides · 17 days ago

Weekly Coaching Focus · Aug 17–23

Revenue sold $486k · 35 deals

Close rate 38% · up 3 pts

Focus: ask for the sale before leaving the home

Mondays · 7:00 AM

Ask Once. Answered Every Week.

Automations turn the questions you ask every Monday into scheduled reports in your inbox, analyzed fresh every run. Plus six questions worth stealing.

Playbooks & Guides · 17 days ago

Rollout · Day 12 of 30On track

Reps with a real recording13 of 14

Clips shared with the team5

Manager reviews this week21

The First 30 Days of an AI Sales Coaching Rollout

A week-by-week playbook for home improvement sales teams: the champion manager, first recordings, coaching from film, and the rhythm that makes adoption stick.

Playbooks & Guides · 20 days ago

Practice leaderboard

Danielle F.

14-day streak

Marcus R.

11-day streak

Gamification and Celebrating Wins: The Playbook for Sales Teams

Leaderboards, practice streaks, win rituals, and team-visible dashboards that turn coaching into something reps chase.

Playbooks & Guides · 20 days ago

Recording41:07

The Hendersons · walk-in shower

How to Get Your Sales Team Comfortable with Conversation Recording

A practical rollout guide: rep psychology, what to say at launch, what to avoid, and the coaching culture that keeps usage alive after week one.

Playbooks & Guides · 4 months ago

Who Should Own Unsold Estimate Follow-Up?

The longer estimates sit, the less likely they close. But who should own the follow-up: Service Professionals? CSRs? GMs? Inside sales teams?

Playbooks & Guides · 8 months ago

Real-Time AI Sales Coaching: How to Save Deals Before They're Lost

Live AI-powered virtual ridealongs work by listening to the customer conversation and delivering silent coaching prompts to reps' devices and real-time alerts to coaches during customer visits.

Playbooks & Guides · about 1 year ago

Real-Time AI Sales Coaching: The Complete Guide for Home Service Companies

The future of in-home sales coaching has arrived. Real-time AI sales coaching provides instant guidance during customer conversations, not after.

Playbooks & Guides · about 1 year ago

How to Master the One-Call Close in In-Home Sales: AI-Powered Strategies for 2025

Master the one-call close with AI-powered techniques for HVAC, roofing, and foundation repair. Learn financing-first strategies, objection handling, and closing tactics that boost conversions.

Playbooks & Guides · about 1 year ago

How AI-Powered Sales Coaching Transforms HVAC Financing Conversations

Most HVAC contractors lead with cash prices despite 50% of homeowners financing repairs over $5K. AI-powered sales coaching transforms financing conversations to boost close rates.

Playbooks & Guides · about 1 year ago

Increase booking rates with AI-powered coaching for call centers

Learn how AI-powered call center coaching from Craft helps home service businesses increase booking rates by up to 15%.