Insights & Resources
Playbooks, benchmarks, and strategy for home improvement sales teams.
Featured
Craft Customers Grow Revenue 2.8x Faster Than the Average Home Improvement Business
Businesses that use Craft grow revenue at a median rate of 29.3%, 2.8 times the average home improvement business.
Craft team
about 2 months ago
Latest
Craft
4:12
Craft is speaking...
Introducing Coaching Calls: Get Coached Minutes After Every Appointment
Finish a recorded appointment and your phone rings. Your coach talks through what landed and what to sharpen while it is still fresh, hands free, on the drive to the next one.
Playbooks & Guides · 2 months ago
Price Objection
(Homeowner · Medium)
0:42
Customer is speaking...
Introducing AI Roleplay: Practice Under Pressure Before the Customer Is Real
Rehearse objections against a lifelike AI homeowner, out loud, scored on your own sales process. Coaches build a scenario from one line of description, and courses certify the whole team.
Playbooks & Guides · 2 months ago
I just want a ballpark over the phone.
AI Roleplay for Contact Center Agents: Practice the Booking Call Before It Counts
Agents rehearse the price shopper, the hesitant caller, and the one-call set against a lifelike AI caller, scored on your booking process, with certification before the first live lead.
Playbooks & Guides · 2 months ago
Revenue sold $486k · 35 deals
Close rate 38% · up 3 pts
Focus: ask for the sale before leaving the home
Mondays · 7:00 AMAsk Once. Answered Every Week.
Automations turn the questions you ask every Monday into scheduled reports in your inbox, analyzed fresh every run. Plus six questions worth stealing.
Playbooks & Guides · 2 months ago
Danielle F.
14-day streak
Marcus R.
11-day streak
Gamification and Celebrating Wins: The Playbook for Sales Teams
Leaderboards, practice streaks, win rituals, and team-visible dashboards that turn coaching into something reps chase.
Playbooks & Guides · 2 months ago
Price concern raised
Offer the design consult before the range
Next step: offer a time
Introducing Live Assist for Inside Sales
Inside sales reps get the whole story from every in-home visit, AI Agents warm-transfer the homeowners ready to talk, and Live Assist guides the call.
Playbooks & Guides · 4 months ago
Quirks. I love that word.
Yeah, it gets the point across.
Booked · Thu 9:00 AMIntroducing Craft AI Agents
A voice agent that answers every call and sounds human doing it, and a text agent that replies to new leads in seconds. Both qualify, book the right slot, and hand your team the whole story.
Playbooks & Guides · 10 months ago
Who Should Own Unsold Estimate Follow-Up?
The longer estimates sit, the less likely they close. But who should own the follow-up: Service Professionals? CSRs? GMs? Inside sales teams?
Playbooks & Guides · 10 months ago
Real-Time AI Sales Coaching: How to Save Deals Before They're Lost
Live AI-powered virtual ridealongs work by listening to the customer conversation and delivering silent coaching prompts to reps' devices and real-time alerts to coaches during customer visits.
Playbooks & Guides · about 1 year ago
Real-Time AI Sales Coaching: The Complete Guide for Home Service Companies
The future of in-home sales coaching has arrived. Real-time AI sales coaching provides instant guidance during customer conversations, not after.
Playbooks & Guides · about 1 year ago
How to Master the One-Call Close in In-Home Sales: AI-Powered Strategies for 2025
Master the one-call close with AI-powered techniques for HVAC, roofing, and foundation repair. Learn financing-first strategies, objection handling, and closing tactics that boost conversions.
Playbooks & Guides · over 1 year ago
How AI-Powered Sales Coaching Transforms HVAC Financing Conversations
Most HVAC contractors lead with cash prices despite 50% of homeowners financing repairs over $5K. AI-powered sales coaching transforms financing conversations to boost close rates.
Playbooks & Guides · over 1 year ago
Increase booking rates with AI-powered coaching for call centers
Learn how AI-powered call center coaching from Craft helps home service businesses increase booking rates by up to 15%.
Playbooks & Guides · over 1 year ago
How Hands-Free AI Ridealongs Are Changing the Game for In-Home Sales
For home services, voice AI ridealong software offers sales teams real-time insights, increased sales, and consistent customer experiences.
Playbooks & Guides · over 1 year ago
Win More Deals: How Top Home Service Field Pros Use AI and Voice Tonality to Increase Close Rates
For home services field pros, voice tonality is key to building rapport and making sales. Craft's AI coaching helps master this skill.
Playbooks & Guides · over 1 year ago
The 2025 Ultimate Guide to Choosing an AI-Powered Field Sales Coaching Platform
The ultimate guide to choosing an AI sales coaching platform for your home services business in 2025.
Playbooks & Guides · over 1 year ago
HVAC In-Home Sales Coaching in 2025
HVAC In-Home Sales Coaching in 2025 means more empowerment, personalization, and remote coaching using AI to surface key moments.
Playbooks & Guides · almost 2 years ago
AI-powered Sales Coaching for In-Home Sales 101
AI-Powered In-Home Sales Coaching 101.
Playbooks & Guides · almost 2 years ago
What Are AI Ride Alongs? The Future of Home Services Sales
What AI ride alongs are, how they record, coach, and score every in-home appointment, and what separates the 2026 generation from simple call recording.
Playbooks & Guides · almost 2 years ago
How top home service companies use AI to increase sales and improve sales training
How top roofers, hvac, plumbers, home improvement, and home remodelers teams improve their sales training, sales coaching, and boost sales in today's hyper competitive markets.
Playbooks & Guides · almost 2 years ago
Who Should Own Unsold Estimate Follow-Up?
Four ownership models for unsold estimate follow-up, and why context, more than effort, decides whether they close.
Playbooks & Guides · almost 2 years ago
Danielle F.
14-day streak
Marcus R.
11-day streak
Why AI Ridealongs Are the Future of In-Home Sales
Lead costs keep climbing, and close rate is the multiplier on all of it. Why home improvement dealers are giving every appointment a ride-along.
Playbooks & Guides · almost 2 years ago